State Mass Education and Media Officer Syllabus – Kerala PSC Exam

Module –I(10 marks) Communication( Introduction) –CommunicationDifferent Types of Communication- Linear, Non-linear – Inter-personal, Intrapersonal, Group& Mass communication-Verbal and Non-verbal communication

Module –II(10 marks) Concept of Mass-Mass Communication, Scope and
Nature of Communication Mass media- Different types of media

Module – III (10 marks) Communication through different media Radio / Newspaper /Television/ Magazines / New Media

Module- IV(10 marks) Development communication-Concepts& Definitions of
devepment-Development communication- Indicators of development-Features of
developing and developed societies, Obstacles to development

Module-V(10 marks) Development communication models of Lerner,
Schram, Rogers, development strategies, policies

Module-VI(10 marks) Development models- Adam Smith, Ricardo, Malthus,
Rostow, Marx, Mahatma Gandhi- Dominant paradigms of development- Alternate
paradigm for development

Module-VII(10 marks) Participatory communication approach- communication
for social change-Agricultural communication& rural development, population &
family welfare-Literacy campaigns

Module-VIII(10 marks) Health communication- concepts& definitionspopulation and family welfare-Health communication strategies- Health
campaigns for family/women/children Major Health campaigns of India,Tribal
Health care projects of India 

Module-IX(10 marks) Sustainable development, SD goals of UNO, Challenges
of development( Natural and Man made ) WHO, Health communication at the
global scenario, Technology and health communication, Organ donation in
India /Kerala, Media and Health related news content 

Module-X(10 marks) History of Health communication in India& Kerala
Health communication policy of India/Kerala Qualities of a Health communicator,
Career and courses in the health sector,case studies in Health communication,
Family planning and diseases, Role of NGO’s in the health sector ,CSR initiatives
in the Health sector

NOTE: – It may be noted that apart from the topics detailed above,
questions from other topics prescribed for the educational qualification
of the post may also appear in the question paper. There is no
undertaking that all the topics above may be covered in the question
paper.